About Us
Inform. Influence. Inspire.
Our Story
Empowering Brands in greater Southeast Asia
Inform. Influence. Inspire.
We are Ellerton & Co., a Southeast Asia focused Public Relations (PR), communications and marketing agency.
Headquartered in Singapore, our PR consultants are based across the Southeast Asia region, including in key markets such as Indonesia, Malaysia, the Philippines, Thailand and Vietnam, as well as in Hong Kong and India.
Our team of international, multi award-winning consultants have partnered with a diverse clientele – from Fortune 500 industry leaders to ambitious startups, Michelin-starred restaurants, hospitality and architecture. Our innovative approach ensures that a brand’s narrative is consistently engaging through social media, traditional media or physical events.
We start and end with your business goals and objectives in mind – whether it is to build awareness and brand love, to drive sales, to excite investors, regulators and key stakeholders, or quite simply, to build a stronger brand.
Let’s make something worth talking about.
Our Team
We’re not your average PR team. At Ellerton & Co., we’re a collective of curious minds, creative problem-solvers, and seasoned storytellers. We thrive on challenges, embrace new ideas, and celebrate the unique character of every brand we partner with. Our Southeast Asia roots run deep, giving us an unparalleled understanding of the region’s cultural landscape and media dynamics. When you work with us, you get more than just expertise – you get a team that’s genuinely invested in your success.
Director
Oliver Ellerton
Oliver’s journey in public relations began in January 2010 in Asia, where he managed the marketing and communication needs for The Ritz-Carlton, Kuala Lumpur, and JW Marriott Kuala Lumpur. He then moved to Qatar, Indonesia, and the Philippines in sales and marketing roles for a tech start-up before joining FleishmanHillard in Singapore. At FleishmanHillard, Oliver honed his communication strategies and secured business from major international companies. In 2014, he founded Ellerton & Co., growing it into a leading PR consultancy with offices in Singapore and Vietnam, offering traditional PR, digital marketing, social media, and investor relations services. Oliver is a Jiu-Jitsu brown belt and Mandarin learner, and an improving Mahjong player.
Director
Michael de Waal-Montgomery
Michael’s career journey began in journalism, where he wrote for leading publications like VentureBeat and South China Morning Post. His engaging articles on Southeast Asia’s start-up scene drew millions of readers. At Ellerton & Co., Michael is dedicated to helping clients tell their stories in the most impactful way. He excels in storytelling, media relations, and client management, ensuring that each client’s unique voice is heard in the crowded media landscape. His consultancy skills are key in guiding organisations to media success. When he’s not at work, Michael loves to travel and immerse himself in different cultures. He’s a tech enthusiast who enjoys attending industry events and staying updated on the latest innovations. In his downtime, you’ll find him reading a good book or watching one of the latest shows on Netflix.
Director
Karishma Kataria
Meet Karishma Kataria, the dynamic Head of Corporate and Sustainability at Ellerton & Co. With a track record of advising industry giants like HP Inc., Samsung, Diageo, as well as WWF, Karishma brings a wealth of experience to her role. Her expertise in impactful integrated communications and creative PR has earned her accolades from peers and clients alike. At Ellerton & Co., Karishma wears many hats. From counselling clients on communication strategies to mentoring a vibrant young team, she plays an integral role in shaping the agency’s culture and driving its growth. Karishma’s passion for sustainability, telling a good story and excellence standards reflects in her work. Beyond the boardroom, Karishma is a culture vulture and you will often find her exploring art exhibitions, planning travel escapades or strumming her ukulele.
Account Manager
Charlotte Ma
Charlotte is an Account Manager at Ellerton & Co, with a proven track record in B2B publicity and communications. She kickstarted her public relations career at Louis Vuitton where she thrived in fast-paced environment, having managed 11 markets across South Asia. Having accumulated both in-house and consultancy experience, her portfolio covers a range of Startup and Multi-National businesses in software technology, network security, sustainability, fintech and more. Her passion for thought-leadership and press strategy drives her to always deliver impactful stories for brands and business leaders, so that they receive the recognition that they deserve. Outside of work, Charlotte enjoys horseback riding, pilates and indoor cycling.
Account Manager
Katherine Samson
Katherine is an Account Manager at Ellerton & Co., with global experience in representing clients in the Tech, Blockchain, and Energy space. She believes in championing the art of narration within these well-defined spaces to create the right noise and hype for audiences in the APAC region. She has handled a roster of emerging and established projects within the Web3 space, consulting exchanges and projects like Bybit, BitMEX, Blockdaemon, and Web3Auth through both bear and bull markets. Katherine has also led teams to reimagine the scope of public relations, providing counsel for large-scale events for clients like ONE Championship and Gamescom Asia, while building stronger stakeholder relationships. Outside of work, Katherine can be found whipping up a new cocktail or trying to find ways to be among mountains
Senior Account Executive
Jade Hoang
Jade is a Senior Account Executive and a vital member of Ellerton & Co.’s team in Vietnam. After getting a degree in International Communication and Media from Erasmus University Rotterdam in the Netherlands, she returned to Vietnam and embarked on a journey in public relations. Her early roles serving multinational corporations, including GE and Aeonmall Vietnam, honed her skills in strategic communication and brand building. Subsequently, at Savills Vietnam, she acted as the lead PR and Marketing Executive for the Hanoi office, expanding her expertise to encompass media relations, event management, and digital marketing. Now with Ellerton & Co., Jade leverages her extensive understanding of the Vietnamese market, underpinned by a wide media network and experience across the B2B and B2C sectors, notably in real estate, education, hospitality, and sustainability. Beyond work, she is an enthusiastic traveller, constantly seeking new cultural and culinary experiences, which further enrich her global perspective and network.
Account Executive
Michelle Bui
Michelle Bui is an Account Executive at Ellerton & Co. Over the years, she has worked with a diverse range of clients, from SMEs to multinationals like GE, MSD, and AkzoNobel. Michelle has successfully positioned these names in local and regional news and worked on various online and offline communications and awareness campaigns. At E&C, she serves as a key liaison between clients and media, handling daily account management duties and coordinating necessary materials for accounts. Based in Hanoi, she leverages her local knowledge to provide insightful media strategies. Outside of work, Michelle can be found at the gym attempting to master the RDL stand or at a local bar sipping on an Apple Pie cocktail (or two).
Digital and Social Media Executive
Amos Yong
Amos Yong serves as the Digital Marketing and Social Media Executive at Ellerton & Co. In this role, Amos is responsible for managing clients, creating compelling content, developing and designing websites, and overseeing social media management. His comprehensive skill set ensures that clients receive top-tier digital strategies and execution. Amos’s dedication to excellence drives successful marketing campaigns and enhances client satisfaction. Outside of his professional responsibilities, Amos is passionate about gaming and has a deep appreciation for music and the arts.
Graphic Designer
Claire Van Tran
Claire Van Tran is a Graphic Designer at Ellerton & Co., where she transforms ideas into captivating visual experiences. Claire’s journey began in Vietnam, working both as a freelancer and in full-time roles for various brands. Claire joined Ellerton & Co. as a graphic design intern and became a full-time designer. In her current role, she focuses on creating visually appealing designs that effectively communicate brand messages. Her areas of expertise encompass branding, illustration, animation (both 2D and 3D), and social media graphics. Claire is committed to pushing the boundaries of design, always exploring innovative techniques and creative approaches to deliver outstanding results. When Claire isn’t glued to her computer screen, you can find her exploring hiking trails, sleeping under the stars in a forest, or dancing her heart out at some trance music festivals.